Real Estate Revenue Strategy

In October 2021, the UW Board of Regents approved a memorandum of understanding (MOU) between the Board of Regents and University Research Park (URP) to leverage UW-Madison’s real estate assets to their highest and best use in support of the university’s academic, research, and outreach mission.

UW-Madison has a well-established partnership with URP, whose purpose is to acquire and develop real estate property for the benefit of the University. URP has developed approximately one million square feet of commercial and research space and another million square feet of ground leases. URP plays a significant role in supporting industry growth in Madison and provides space for startups affiliated with UW-based research.

Reimagining UW-Madison's West Campus

As established by the MOU, a joint working group with members from URP and UW-Madison initiated a vision and site plan for higher-opportunity land parcels, including a cluster of available and soon-to-be-available sites on the west side of campus (see image).

The West Campus District Plan is the first major project under UW-Madison’s real estate strategy to generate new sources of revenue in support of its core mission.

URP has selected the international design firm Perkins & Will to help create a place for learning, research, innovation, community engagement, and economic development.

Aerial view of UW-Madison's west campus, with a portion selected to demonstrated location of new innovation district.

Stakeholder Engagement

Members of the campus and Madison community are invited to use an interactive feedback tool to share thoughts about the west side of campus as it is today, as well as ideas for future improvements. Input and questions provided using the tool will help inform vision and concepts for further exploration.

Access the Interactive Feedback Tool

With input from campus and community stakeholders, URP and Perkins & Will will deliver a data-informed, visionary, and actionable district plan that will eventually be incorporated as an update to the Campus Master Plan.

Stakeholder groups including UW-Madison shared governance, the Joint Campus Area Committee, and the UW-Madison Design Review Board will also be engaged to solicit expertise and feedback on the district plan.

Learn More: Information Sessions

Watch the September 14 community information session for more details about the project.

Watch on YouTube

Project Aspirations


Create a compelling and actionable vision for identified UW-Madison land that energizes the Board of Regents and other internal and external stakeholders.


Develop a place for learning, research, innovation, community engagement, and economic development that meaningfully contributes to the city, region, and state.


Ensure the vision and strategy can be monetized for the university’s benefit, while advancing mission-aligned institutional goals in teaching, research, and outreach.